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ActionIVR Program

‘IVR’ is ‘interactive voice response’ system which combines the use of telephone technology with the computer in order to market your bankruptcy services by providing ‘information’.

This has been called ‘marketing through information’. And here’s what’s interesting: IVR is both effective and dignified advertising. It’s very hard to have effective advertising for an attorney that is effective and dignified at the same time. And when I say ‘effective’, I mean that it really makes the phone ring and increases your appointments with new clients.

Here’s what you can expect with ActionIVR:

1. Effective Yellow Page Ads: Most attorneys who use the Yellow Pages do not really know if their ad is ‘effective’. I know because before I used IVR, I couldn’t tell. Most Yellow Page ads are ‘flat’ and ‘one dimensional’. There’s nothing ‘interactive’ with most ads. IVR has proven itself through 15 years of my using it and with my colleagues use of it. It has proven to be a steady and very reliable ‘workhorse’.

2. Reports: You will receive daily reports and reports which summarize the week and then monthly reports which give you all the ‘hits’ or ‘contacts’ to your Yellow Page ad. Further, you will receive comparison reports on how the ‘hits’ of other users of the IVR system. Your clients will constantly remark to you without asking them about your Yellow Page ad.

3. Unique ability to target markets: For example, if you run an ad in the local newspaper or use a flyer, or mailing, etc., you can assign special numbers to the messages of your campaign and get separate reports. If you advertise in a ‘Pennywatcher’ newspaper, you can track the results to determine if it’s effective in bringing in new clients. Sophisticated marketing firms know about tracking results from various sources of referral and with IVR, it’s easy and there’s no additional cost.

4. Message Board A sophisticated and user-friendly threaded message board which I call the ‘Consumer Bankruptcy Roundtable’. This is the real heart of our program. The message board is used for the discussion and sharing of effective marketing strategies and insights. This is a secured website and is available only to the members.

5. Marketing Websites: Marketing a Chapter 13 practice as a speciality through the use of IVR, a special website for Chapter 13 and direct mailing. This has proven to be a total powerhouse.

6. Differentiating Yourself from all other bankruptcy attorneys. How are you different from any other bankruptcy attorney? You get rid of a person’s debts and then tell them, ‘You have a fresh start’. What’s different about you from any other bankruptcy attorney? How can a client absolutely tell that you offer more than any other bankruptcy attorney for a client’s ‘fresh start’? When you tell a client about my strategy for ‘differentiating’ and the client says, ‘No other attorney does this. You really care about your clients’. In the corporate world it’s called, QMS (Quality Management Service). I call it: Really caring about your clients’ and not just saying ‘I care’ because that doesn’t cut it. You’ll learn about this strategy of ‘differentiating’.

7. Special Target Marketing which is highly confidential and available only to members. The techniques and strategies are powerful.

8. New Products and Strategies: Members of the Consumer Bankruptcy Roundtable Message Board will be able to use new products and strategies as they are developed. Presently, we have many products and strategies in the pipeline which are only discussed with members.