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Effective Yellow Pages Ads

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Most attorneys don't realize whether or not their ads in the expensive Yellow Pages are effective. They can't tell you how many calls per day they are receiving as a direct result of their Yellow Page ad and they can't tell you who made an appointment as a direct result of their Yellow Page ad. The problem: They have ads and they don't know if the ads are 'Effective'. Do they make your phone ring?

Another problem with most Yellow Page ads is that they aren't 'interactive'. Most attorney Yellow Page ads are one dimensional. These ads are called, 'flat brochure ads'. They present some information and then say 'Call Me'. They don't give the consumer any real reason to call them over any other attorney.

Using the IVR system, you 'break the ice' with the consumer. They call and listen to some of your messages. And then the next day, they call again and listen to perhaps the same message. They have invested some time in your ad. They become familiar with you. And our IVR system allows the potential client to seamlessly transfer into your office and make an appointment.

Bankruptcy is an area more so than another other in the law where consumers try to research information about the subject. Why? I really don't know. Perhaps it's challenging to them and everyone has a desire to learn about their finances and how to get out of their predicament. But I assure you that I have found more than any other general practice of area for the law, consumers research the subject matter of bankruptcy and ask questions more than divorce, personal injury, wills, etc.

By featuring in your Yellow Page ad topical questions with authoritative answers, you will ultimately 'sell' them on yourself. Consumers all have standard questions regarding bankruptcy, and when you answer those questions with 'war stories' and a feeling of 'been there done that', they develop confidence in yourself.

Further, I have surveyed many hundreds of my clients and they consistently tell me about the IVR system. Since I have this advanced feature in my ad, consumers across the board conclude that I must be an 'advanced bankruptcy attorney'. I assure you this is the impression consumers have and this 'impressions' is very important in having them make their first contact my office.

I will report to you that in my county, I have been the number #1 filer of bankruptcy petitions for 16 years. My IVR system has proven to be a consistent and excellent workhorse in giving myself the largest marketshare of any practitioner in filing bankruptcy petitions.

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