| About Action IVR | Reports

Reports

If you just had a recording of messages, this still would not be effective in marketing bankruptcy services through the Yellow Pages. Why, it would be like having sight but no hearing. Hearing gives you the necessary feed-back in order to understand and appreciate whether or not your marketing is effective. By receiving daily, weekly, and monthly reports, you'll be able to judge with precision whether or not your Yellow Page ad is effective.

Your reports are emailed to you and you get a user friendly report with all the bells and whistles. Your reports tell you when someone called, who that person was that called (assuming their phone line is not blocked), what messages they accessed (what is popular), how much time they spent using the IVR system and whether or not they transferred directly into your office for an appointment. We, also, have comparison reports amongst users of the IVR system. You are able to judge is someone else in another part of the state is getting the same or more 'hits' than yourself. Again, this is part of the feed-back necessary to adjust strategy and understand how to better write your ads, and design the ads and place the ads.

Let's say that you want to place an ad in special newspaper like the 'Penny Watchers' and you want to know if your ad is 'working' or is it 'effective' in bringing in new clients. You can use the IVR system in the new ad but simply change the code numbers for the information provided and you will receive separate reports on your ad in the Penny Watchers. The most sophisticated advertising agencies use this method consistently and constantly. But I ask you, do most attorneys use this method of tracking? Advertising and marketing can be summarized in one word: 'tracking' , tracking the results of your ad by obtaining constant feed-back.

The reports feature of our IVR system is one of the most important features in making it an absolute workhorse in producing the results of new clients coming to your office.